Where has Evergreen been and where are we headed?
A potential donor called us last week to ask, “where we had been and where we were headed.” He explained
Dear Friends of Evergreen,
Evergreen is placing a portion of our content behind a paywall.
We have delayed this action as long as possible, but it is time to determine if the extensive content that Jim Petersen has compiled (for over 40 years) and continues to generate - holds value for our readers - beyond a pat on the back.
As the Resource Director of our beloved Evergreen, I’ve been wandering through our metaphorical forest of readership. To my dismay, I find that most of our readers and vocal supporters are not donating to the ongoing work we do.
Our statistics show that almost 80% of our readers open our emails, read, and share our content—an impressive figure in any nonprofit work.
Since the recent launch of a more user-friendly website - we have been inviting readers to subscribe. To date, 36 readers out of that 80% have contributed to Evergreen through a subscription.
We are delighted to have such a passionate and devoted readership. However, we are at critical mass. While our reader base is a mighty forest, our donation levels resemble new growth struggling to emerge after a Mega-fire.
Running a nonprofit dedicated to forestry education and conservation is challenging and very expensive.
We need your help to keep our educational programs, conservation projects, and forest management efforts thriving.
Without your support, our ability to share vital information will cease to be sustainable.
If you are:
A Friend of Evergreen - VIP Member
A regular donor to Evergreen through our PayPal account
A generous contributor
You will continue to have access to all content.
We are extending our special offer to be come VIP Member for $20 a month - That's a 50% discount!
A VIP Member has access to all content, receives our newsletter, Jim's weekly articles, special announcements, plus access to exclusive online and in-person events.
If your interest is primarily Jim's message from his Editor's Desk become a Member for $10 a month!
All readers will continue to receive our newsletter and access content we consider to be essential and in alignment with our education mission - providing science based information on forestry, forest management, and conservation - to the public.
Students receive access to all content with proof of enrollment. Email me and I will get you set up.
Your support is crucial in helping us continue our mission.
Please subscribe
OR
You can also donate through PayPal ... generous donations are honored with a subscription.
Help us ensure that Evergreen remains a vital resource for forestry education, management, and conservation for another 40 years.
Thank-you for your continued support, dedication, and understanding.
All the best,
Julia Petersen
Resource Director, Evergreen
You 100% tax-deductible subscription allows us to continue providing science-based forestry information with the goal of ensuring healthy forests forever.